Now in Beta

Your always-on nutrition coach.

Meets you without judgment — when the menu is in front of you, at 10pm in the kitchen, when the scale moves the wrong way. Engineered from 25 years of real coaching with Heather Bauer, RD.

Try free for 7 days

7 days free, then $39/mo. Cancel anytime.

What you actually get

Real moments.
Real-time responses.

Built on Heather's coaching methodology. HeatherAI shows up in the moments that actually derail you.

Dining out · real time

You're at the table. Menu in hand.

On your own

40 items. Everything sounds good. You pick what's familiar, leave overstuffed, and wake up regretting it.

With HeatherAI

Snap a photo of the menu — or just text the restaurant name. In 7 seconds: "Filet 4-5 oz, skip the potato, asparagus on the side. One glass of wine or the bread — not both. Enjoy!!!"

GLP-1 · personalized

You're on a GLP-1 and eating 40% less.

On your own

Every food choice matters more, not less. Your doctor didn't explain any of it. You wing it and lose muscle, not fat.

With HeatherAI

HeatherAI works with the medication. "Protein first, every meal — 4-5 oz lean. Skip the snacks entirely; appetite is suppressed. 60g protein daily minimum or we lose muscle. We're doing this right."

After hours · real time

It's 10pm. You're staring at the pantry.

On your own

Willpower is gone. You cave, and tomorrow starts with shame — which makes the next 10pm harder, not easier.

With HeatherAI

Text HeatherAI before you cave. "Wylde One Chill AF Cacao in almond milk — 30 cal, kills the chocolate urge. Brush your teeth right after. You need 48 hrs of no eating after dinner to break this — tomorrow morning we celebrate!"

Travel · 5 days, 12 meals

You're on a work trip. Or vacation.

On your own

Three hotel breakfasts, two business dinners, a lunch you skipped, four "I'm on vacation" justifications. You come home four pounds heavier and tell yourself you'll fix it Monday.

With HeatherAI

Tell HeatherAI where you are. "Hotel breakfast: 2 eggs + tomato, skip the pastries. Lunch on the run is fine — Whole Foods salad bar, protein-heavy. Dinner: order first, get the steak + 2 veg, share dessert if it's worth it. We'll do a Protein Day Monday — no big deal."

5,000+
Clients Coached
30,000+
Appointments
25+
Years in Practice

Heather Bauer's practice produced something no other AI coach has access to — 25 years of real coaching methodology: the frameworks that worked, the playbooks for the moments that derail people, and the voice that's helped thousands of clients reach their goals. The catch was always the price: ongoing 1:1 with Heather runs $1,500+/month at concierge — most clients eventually have to scale back. So her team distilled the always-on part of how she coaches and built HeatherAI to do what coaching is supposed to do at a price that lasts.

Heather has been featured in
GMA Today CNN The View ellen The New York Times Wall Street Journal People

Is this you?

HeatherAI was built for people who already know what to eat — but struggle to do it consistently.

Not a calorie counter. Not an insurance-covered visit. A premium nutrition coach available any time7 days free, then $39/month.

You've tried every program.

Noom, Weight Watchers, macro counting, other dietitians — you've done them all. You've added up what you've spent on plans and gym memberships that went nowhere. They work for a while, then they don't. You don't need another plan. You need a coach who understands why you fall off.

You're on a GLP-1 and need guidance.

Ozempic suppresses your appetite — but it doesn't teach you what to eat with 40-60% less food. Every food choice becomes more consequential, not less.

You go quiet when you fall off.

Every program has a “bad week.” You go silent. You skip logging. The shame just deepens. HeatherAI doesn't judge, doesn't make you feel like a project. You just pick back up.

Beta · Week 5

Five weeks in. It's actually working.

22
Paying Members
0
Cancellations
Daily
Check-ins

YES. 160s!!!! With real life in the mix: pizza, wine, bagel, kid events.

Founding member · 172 lbs to the 160s in 18 days
In-the-moment

“This is why this app is so fantastic… I'm asking in real time where I might have before just eaten it and said screw it.”

Founding member · week 3
Daily companion

“I'm making best friends with my new friend heatherai!!”

Founding member · week 4
Steady progress

Down 6 lbs in 9 days. Real life in the mix, no deprivation and no perfect week required.

Founding member · week 2

Individual results vary. HeatherAI is nutrition coaching, not medical advice or treatment.

The unexpected finding

Sometimes the AI is the point.

If you were human I would have been more likely to give up… I worry that I annoy you by not following the plan, being ‘bad.’ But then I remember that you aren't human. It just feels more neutral.

Founding member

Nutrition knowledge is everywhere.
Coaching intelligence isn't.

Every AI can tell you what to eat for breakfast. None of them know what to say at 9pm on a Tuesday when the kids want pizza and the plan says grilled chicken. Heather codified how she coaches — and her team mapped thousands of patterns along the way.

The Pattern Library

Thousands of patterns.
Organized into five categories of intelligence.

01 · Archetypes

Coaching Archetypes

The disciplined logger. The sporadic executive. The returner. The achiever running on fumes. HeatherAI identifies which archetype you match — and coaches accordingly.

02 · Playbooks

Trigger Playbooks

Business dinners. Post-vacation resets. 10pm cravings. Stress-eating. Each trigger paired with the coaching response that actually worked — drawn from Heather's playbook, not generated.

03 · Recovery

Recovery Strategies

Nobody stays perfect. The universal principle Heather taught us: zero judgment, skip the re-education, meet them where they are. Never restart from scratch.

The best coaching couldn't scale.
Now it can.

For years, Heather Bauer's clients had something most people never get: a coach who was reachable when it mattered. At the restaurant before they ordered. At the airport when the flight was delayed. At 10pm when the craving hit.

Heather distilled how she coaches — the frameworks, the moves, the voice — and our team built an AI that does it for everyone, every hour of every day.

It's like having an expert nutrition coach in my pocket. Being able to get a response real time is amazing.

Leah · HeatherAI alpha user
Core Features

Real time coaching,
not just scheduled appointments.

Real change happens in the moment. Here's what HeatherAI delivers today — with more on the way.

This is really working for me having instant feedback. And knowing I can plan for treats.

Founding member · week 3
HeatherAI meal planning view
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Personalized Meal Planning & Tracking

Plans calibrated to your goals AND how you actually eat. Snap a photo of any meal — HeatherAI estimates macros, compares it to today's plan, and coaches the difference. Not a tracker that judges you in red — a coach that adjusts the rest of the day.

HeatherAI restaurant ordering guidance
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In-the-Moment Coaching

Snap the menu. HeatherAI reads it against your plan and what you've already eaten today — specific orders, not generic tips. "Start with the salad. Skip the bread basket. Kitchen is closed after your protein shake."

H
HeatherAI

Fri, Apr 11, 9:30 AM

Hey! It's been a few days — just checking in, no pressure. You were doing great last week.

When you're ready, pop back into the app and I'll have a simple 48hr bounce-back plan waiting. Protein-first, zero stress. 💪

No need to start over. We pick up right where you left off.

Text Message
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Proactive Check-ins

HeatherAI reaches out based on your patterns — not a notification schedule. Gone quiet? She notices. Missed breakfast three days running? She asks why. Falling into a pattern? She names it before you do.

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Personalized Video Coaching from HeatherAI

A weekly video from HeatherAI — your patterns, what worked, what to try next. Personalized to your week, not a template you've seen before.

This is just the beginning. New capabilities are launching regularly.

Try the coach that meets you in the moment.

7-day free trial. Cancel anytime.

Try HeatherAI View pricing →